The Periodic Table of
Amazon Acronyms

1

1PL

Vendor Central

2

3P

Seller Central

3

3PL

3rd Party Logistics

4

ACOS

Advertising Cost of Sales

5

ACPC

Average Cost Per Click

6

ATC

Add to Cart

7

ASIN

Amazon Standard Identification Number

8

BSR

Best Sellers Rank

9

B2B

Business to Business

10

CB

Chargeback

11

CC

Customs Clearance

13

CLR

Category Listings Report

14

COA

Certificate of Analysis

15

COGS

Cost of Goods Sold

16

CPA

Cost Per Acquisition

17

CPC

Cost Per Click

18

CRAP

Can't Realize a Profit

19

CTA

Call to Action

20

CTR

Click Through Rate

21

DS

Dropshipping

22

DSP

Demand Side Platform

23

DTC

Direct to Consumer

24

DCM

Display Child Model

25

DPM

Display Parent Model

26

EAN

European Article Number

27

EFN

European Fulfillment Network

28

ETC

Estimated Time of Completion

29

FBA

Fulfillment By Amazon

30

FBM

Fulfillment By Merchant

31

FC

Fulfillment Center

32

FFP

Frustration Free Packaging

33

FNSKU

Fulfillment Network Stock Keeping Unit

34

GS1

Global Standard 1

35

GTIN

General Trade Item Number

36

IPI

Inventory Performance Index

37

KPI

Key Performance Indicator

38

MAP

Minimum Advertised Price

39

MCF

Multi-Channel Fulfillment

40

MFN

Merchant Fulfilled Network

41

MKL

Master Keyword List

42

MoM

Month over Month

43

MSDS

Material Safety Data Sheet

44

MWS

Marketplace Web Services

45

NARF

North American Remote Fulfillment

46

NCX

Negative Customer Experience

47

OA

Online Arbitrage

48

ODR

Order Defect Rate

49

OOS

Out of Stock

50

OTC

Over the Counter

51

OTP

One-Time Password

52

PDP

Product Detail Page

53

PL

Private Label

54

PO

Purchase Order

55

POC

Point of Contact

56

PPC

Pay-Per-Click

57

RA

Retail Arbitrage

58

ROAS

Return on Advertising Spend

59

ROI

Return On Investment

60

SAS

Strategic Account Services

61

SB

Sponsored Brands

62

SC

Seller Central

63

SD

Sponsored Display

64

SDS

Safety Data Sheet

65

SEO

Search Engine Optimization

66

SKU

Stock Keeping Unit

67

SOP

Standard Operating Procedures

68

SP

Sponsored Products

69

TACOS

Total Advertising Cost Of Sales

70

UPC

Universal Product Code

71

USPTO

United States Patent & Trademark Office

72

VA

Virtual Assistant

73

VC

Vendor Central

74

WFS

Walmart Fulfillment Services

75

WL

White Label

76

WPI

Wholesale Product Investments

77

WS

Wholesale

78

YoY

Year over Year